The launch of a signature sneaker line is often fraught with challenges - both unforeseen and sometimes self-inflicted. That has not been the case for Boston Celtics forward Jayson Tatum.

The Jordan Tatum 1 'Pink Lemonade' is expected to release at 10:00 a.m. Eastern Standard Time on Tuesday, June 20. Online shoppers can purchase the highly anticipated shoes for $120 in adult ...

Tatum poured in 36 points in the Jordan Tatum 1 'Pink Lemonade' colorway. It was the same colorway Tatum wore during the 2023 NBA All-Star Game in Salt Lake City, Utah, last month.