Air Jordan, Nike and Complex Sneakers Show

A set of trainers worn by Michael Jordan has been sold for $8m(£6.3m), says auction house Sotheby's. The six individual shoes were worn by Jordan during his six NBA championship wins in the ...
These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic ...