1. Connect To The Strategy. Every KPI should stem from your organization's core goals. Whether these are financial objectives, customer satisfaction targets or operational efficiency aims, clarity ...

Conventional KPIs (as used for demand gen) fail to demonstrate the sustainable impact of ABM to your organisation. A new mix of hard and soft KPI’s are critical to chart the added value at each stage.

Tracking key performance indicators (KPIs) can be an excellent way to measure the overall health of your business and predict its future successes or failures. From customer satisfaction to the ...

Are you struggling to answer that heart-pounding question of ‘when will I see ROI?’ There is often big pressure on ABM practitioners to deliver strategic ABM with the pace of demand generation. It’s a ...