The non-Japanese-speaking world’s encounter with kawaii is through colorful, hyper-cute fashion or art, and not through babies, puppies, and adorable grannies.

A fun way to tap into Kawaii fashion is to dress up as a character. Take inspiration from Megan Thee Stallion, who recently wore a Sailor Moon-inspired corset top and skirt while touring in Japan.

KJ: Hard Decora is a brand that spreads the idea of being aggressively cute through comics, apparel, and lifestyle. I'm very much inspired by an alternative fashion style in Japan called decora ...

Recently, kawaii nail art has been bubbling up on Instagram and TikTok, and while its fame stateside is relatively new, the manicure trend has been a longtime favorite in Japan.

Ever since he picked up an instant camera and started snapping schoolgirls, Yasumasa Yonehara has been an influential force on the Tokyo fashion scene, whether he was helping kickstart the '90s ...