Sanrio takes its most famous mascot to the grocery store with a brand-new merchandise line that's perfect for at-home play or ...

Netflix’s upcoming stop-motion series My Melody And Kuromi brings Sanrio’s cutest rivals together for a nostalgic adventure.

One of Hello Kitty's most adorable friends sports a 'nerdy' new look as part of Sanrio's official Glasses Series -- and he ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not ...

While it may be tempting to cop Sanrio merch dupes, here's why you should be getting authentic Sanrio merch instead.

Sanrio expanded into a range of stationery and consumer trinkets that epitomized Japan’s budding kawaii, or “cute” subculture. “There's nothing very special about the products ...

However, it’s the Kawaii Shop in Sanrio Puroland that really makes this Tamagotchi Uni crossover work. Yes, you can redecorate with accessories, furniture, and one of two 500 G room styles.

Egg-icide aside, the cafe is a kawaii destination, attracting Sanrio fans from all over the world, as well as fans who identify with the egg’s “meh” catchphrase.

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years ...

Sanrio Co., Ltd. is a Japanese company responsible for creating the most famous kawaii characters in the world, such as Hello Kitty, My Melody, Kuromi, Cinnamorrol, Pompompurin, among others.