Sanrio and Moonbug -- the owners of Hello Kitty and CoComelon -- team up for a new crossover show starring beloved characters ...

Sega and Sanrio are ready to include even more beloved characters in an adorable upcoming release, with Cinnamoroll and My ...

Netflix’s upcoming stop-motion series My Melody And Kuromi brings Sanrio’s cutest rivals together for a nostalgic adventure.

Each year millions vote in the popularity contest, with this year’s showdown – between two long-time rivals – fiercer than ...

Sanrio expanded into a range of stationery and consumer trinkets that epitomized Japan’s budding kawaii, or “cute” subculture. “There's nothing very special about the products ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not ...

While it may be tempting to cop Sanrio merch dupes, here's why you should be getting authentic Sanrio merch instead.

Life360, the family connection and safety app utilized by 1 in 8 smartphone users in the US, today announced a partnership with the global lifestyle brand and home to Hello Kitty ®, Sanrio ®, to ...

Egg-icide aside, the cafe is a kawaii destination, attracting Sanrio fans from all over the world, as well as fans who identify with the egg’s “meh” catchphrase.

However, it’s the Kawaii Shop in Sanrio Puroland that really makes this Tamagotchi Uni crossover work. Yes, you can redecorate with accessories, furniture, and one of two 500 G room styles.

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years ...