The Swoosh’s Jumpman label is once again in the news after its Air Jordan 1 Low “Rookie of the Year” sneaker surfaced on the ...

Jordan Brand plans to release a bold "Vivid Purple" Air Jordan 3 colourway that is reminiscent of the Joker's signature look.

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

The newest "Rare Air" release will come in the form of the Air Jordan 11. Check our Sneakers news for more breaking content!

According to Sneaker Bar Detroit, the latest rendition of the AJ3, Family Affair Realtree, will drop on October 25, 2025 and ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

Nike is all set to celebrate the 40th anniversary of the Air Jordan 1 sneakers, which was first launched on April 1, 1985, in a black and red colorway designed by Peter Moore.

The NFL slapped Hurts with a fine for his multi-colored Air Jordans. Naturally, Jordan Brand paid the fine. In an official statement, Jumpman said, "We're paying the fine" and "You can't ban ...

But to celebrate 40 years of greatness, Jordan Brand continues to reimagine sneaker history had Nike not paid the fine for MJ's red and black sneakers. Jumpman started the incredibly aggressive ...

After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

Discover the latest news on Luka Doncic’s trade to the Los Angeles Lakers and the discounted release of his Jordan Luka 3 ...