Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

"I’m not sure what kind of sorcery this is, but these things have transformed my skin." —A reviewer after using these "Zero ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

This isn’t your ordinary lip balm. Laneige’s overnight lip mask consistently tops “best of” beauty lists for making even the angriest chapped and cracked lips soft and supple by morning. Hyaluronic ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." My worst-kept secret is that I love Korean beauty products. Well, considering the fact that I write about ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As an acne-prone girl in a world obsessed with glass-skin perfection, I know the struggle. If you’re ...

Right this way to a flawless complexion.