“We’re goin’ up, up, up, it’s our moment,” proclaim virtual girl band Huntr/x in their hit song “Golden.” And the lyrics couldn’t have been more apt as the song from Netflix megahit “Kpop Demon Hunters” made history Sunday by claiming K-Pop’s first-ever Grammy.

The nine-member K-pop girl group is poised for a bigger breakout in 2026 thanks its hard work and the lucky break of a song in 2025’s most-watched movie ‘KPop Demon Hunters’

A newly debuted K-pop rookie group has already found itself embroiled in controversy just weeks into its career. LNGSHOT, a rookie boy group formed by Jay Park, went viral after protest trucks were sent to their agency less than a month following their official debut.

From CORTIS to ALLDAY Project, these rising K-pop groups are defining 5th-generation sound, style and global fan culture.