Kwik Trip merchandise racks are now set up at 33 store locations in 30 cities throughout Wisconsin and Minnesota.

Kwik Trip is bringing its popular branded merchandise to a few test market stores, starting with displays in the St. Cloud ...

Kwik Trip teased the new merch in a tweet last Wednesday before confirming its release on Friday. The clothing items are available on a first-come, first-served basis, according to the tweet.

Kwik Trip announced the new round of holiday merchandise on social media Nov. 22, and fans were quick to react, including more than 3,000 reactions, 177 comments and 114 shares.

Keith Urban might have been wearing a Buc-ee's T-shirt while performing at Summerfest in Milwaukee, but Kwik Trip made sure he now knows of the brand.

Kwik Trip merchandise racks are now set up at 33 store locations in 30 cities throughout Wisconsin and Minnesota.