Shoppers with silvery-blonde hair say this L'Oréal range is their go-to for dimensional color on the fringe of silver and blonde. And the box of Soft Silver Blonde is able to replace $120 highlights.

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection ...

Giannetos said he obtained the "perfect blonde" for D'Amelio by using L'Oreal Paris Féria hair dye. The celebrity hairstylist included a side-by-side photo of the transformation.