We interviewed a celebrity hair stylist to find the best blonde hair dyes. ... Best for Platinum Blonde: L'Oréal Paris Excellence Creme Permanent Hair Color . Courtesy. View at Amazon ($9) ...

Eva Longoria just schooled us all on how easy it is to color your hair at-home. In a tutorial she uploaded to IGTV, Longoria filmed herself using the drugstore must-have L’Oréal Paris ...

Designed for people with at least 70% gray hair, L'Oréal’s Age Perfect By Excellence color is a great, DIY option for all-over use. The color works on dye-resistant gray hair to create a rich ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection ...

L’Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers’ definition ...