SHANGHAI (Reuters) - With a dragon, skyscrapers and other constructions made out of its colorful plastic bricks, toy maker Lego opened its largest store in Shanghai on Wednesday, seeking to entice ...

If you’re looking to solidify your calendar and book some travel plans for you and your MOCs while you celebrate International LEGO Day, then check out this list of all of the LEGO-centric conventions ...

China is a key strategic growth market for LEGO Group, according to Selinski. To date, the company has opened more than 400 stores in over 120 cities nationwide in China. It has also built a factory ...

Since introducing its first China-inspired sets in 2019, LEGO Group has continued to expand its collection, thoughtfully ...

As China’s Spring Festival draws near, the LEGO Group is celebrating the season by leaning into what has become a defining ...

Design studio OLA Shanghai has collaborated with toy brand Lego and sports brand Nike to create a colourful modular playground at a primary school in Shanghai, China. Created as the latest ...