When my son was six-years-old, my wife and I refused to give him toy guns. If one arrived as a gift, it was swiftly spirited away – so quickly that he barely noticed its absence. Instead, we bought ...

The new Smart Play sets come with motion sensors, lights and sound. But does the legendary building system actually need this ...

Gone are the days when Lego's brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company's colorful brick sets—and Lego is banking on them to ...

The Toy Box is an occasional online exclusive column where we take a look at the latest news and launches in toys and ...

Last year we reported that Google and Lego had released a browser-based Lego building experience that sprawled over real-life geography – well kinda, if you didn’t mind only placing your models in ...

Road Trip 2011: Near its HQ, Lego keeps an archive of its nearly 80 years of making some of the world's most popular toys. Lego didn't always make plastic bricks--but abandoning its profitable wooden ...

Follow this section to personalize your feed and get instant alerts. WHY FOLLOW? Update your preferences in Account Settings Personalized Content Follow this tag to personalize your feed and get ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved popular among adults.

From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it's Lego heaven. Just about anything imaginable is ...

LEGO will be opening its new location at Leawood Town Center Crossing this Friday, offering a large variety of sets.