La Mer, the prestigious line of creams, moisturizers and lotions that has a near-fanatical following, isn't straying too far from its base with its first color offering.

Sheer Pressed Powder, $95, Creme de La Mer. The other products in the line — a long-wear foundation with SPF, a silky "youth-boosting" concealer, a reparative skin tint, and an airy translucent ...

You might know La Mer for its ... The Soft Fluid Long Wear Foundation SPF 20, $120 (originally $150) The Perfecting Primer, $84 (originally $105) The Soft Moisture Powder Foundation SPF 30, $120 ...