Salesforce.com introduced a new product Tuesday that the business software maker hopes will further tap the growing but complex market for social media advertising. The San Francisco company ...

Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

After outbidding Salesforce.com for LinkedIn 18 months ago, Microsoft has created powerful ways to combine LinkedIn sales tools and its 530 million members with Dynamics 365 SaaS apps for Sales ...

According to Salesforce, this battle was over LinkedIn’s data. “If Microsoft gains ownership of LinkedIn, the company will have the ability and incentive to use LinkedIn’s one-of-a-kind ...

Salesforce code-named its LinkedIn effort Project Burgundy. Advertisement. In mid-June, Microsoft won LinkedIn with a bid of $196 a share, all of it in cash, ...