The brand is constantly releasing new (often limited-edition) bags of chips. We, at The Kitchn, have been on the beat for a ...

It’s crunch time for potato ... proposed flavor name, main ingredient list, and their inspiration — up until late February 2025. Now, after over a month of deliberation, Lay’s revealed ...

One of the three flavor finalists uses a particular name brand: Lay’s Valentina and Lime potato chips. San Jose resident Araceli Huerta chip idea pays homage to her mother’s favorite snack.

The Lay’s potato ... flavor with the most votes at the end of the contest will be crowned the winner and the creator will walk away with the million-dollar grand prize. The two runners-up won’t leave ...

Lay's received more than 700,000 submissions from fans across the country for their "Do Us A Flavor" contest. Here are the 3 finalists.

The brand is constantly releasing new (often limited-edition) bags of chips. We, at The Kitchn, have been on the beat for a ...

The Lay’s potato chip company is asking ... each earning $50,000. While the chips are only available for a limited time, one lucky flavor may become a permanent part of the Lay’s lineup.

"The flavor calls back to Huerta's favorite childhood snack made by her mom, a bag of Lay's Classic potato chips tossed with Valentina hot sauce and fresh lime," Lay's said in a news release.