Lee X H&M includes oversize, straight, and cocoon jeans silhouettes, denim bustiers in white and indigo, dungarees, denim jackets, bucket hats, and lightweight knits in lilac and white.

Months later, the now trademarked phrase is plastered on multicolored T-shirts, dad hats and camouflage ... with whom Lee teamed to make the clothing idea work (Ironside Apparel & Promotions).

The Lee jeans brand is exploring new opportunities from foreign tourists and vending machines. Putthichai Chaiyaweach, senior brand manager for Lee jeans at Central Marketing Group, said CMG had ...