If the Life is Good brand were a soaked sponge, their recent stunt called the "Optimism Machine" would be like squeezing the water right out of the brand itself. Literally. The message is right ...

A display in the Life is Good store set to open in La Jolla. Photo credit: Courtesy, Life is Good company. Life is Good, a retailer out of Boston, has a new storefront in La Jolla, the first store ...

Life is good. It’s more than a slogan. For more than 25 years, it’s been an ethos for the company that makes $100 million a year printing those three words on T-shirts, ball caps, coffee mugs ...

Who Is Buying “Life Is Good” T-Shirts Right Now? The cheery company’s co-founder explains what the hell the brand is doing about 2020. By Cleo Levin. Oct 30, 2020 1:04 PM.

Out of these efforts, Life Is Good Playmakers, a 501©(3), was born to help children overcome poverty, violence and illness. The company donates 10 percent of its net profits to the cause.

In their new book, Life Is Good co-founders Bert and John Jacobs share how they built a $100 million clothing empire while putting people first. Newsletters SUBSCRIBE. TOP STORIES TOP VIDEOS.