When it comes to forecasting color trends, most paint brands focus on the hues they think will dominate the year ahead. But ...

It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this ...

Purple Paige purple strikes again. Former UConn women's basketball star Paige Bueckers has launched a signature color of paint with Sherwin-Williams. Bueckers is launching the shade "The Loneliest ...

Pari Kim, a star on the third and latest season of “Love on the Spectrum,” has plenty of ... Taylor Swift, and the color purple, the MBTA is one of her biggest fascinations.

(Bloomberg Businessweek) -- Although purple is the color of royalty ... When you broaden the spectrum to include lilac, lavender, indigo and violet, well, purple timepieces are on the march.