fresh lime, and sparkling water –was served in PATRÓN’s Instagrammable Collectors Cups, miniature replicas of the iconic PATRÓN Tequila bottle. Reflecting on the day, it’s clear that ...

In honor of this year’s Cinco de Mayo launch of his Sauza 901 tequila, Justin Timberlake donned a lime costume and transformed into the character of “Rick ‘Sour’ Vane” in a new commercial.

And that character is a lime. A man lime. A man lime named Rick ... have become obsolete in the tequila game. Like the Fred Durst of drink garnish. This is not a new film or booze-themed ...