Reichman said. The Mark X’s design was supposed to preview Lincoln’s future design language. In hindsight, though, only the ...

Max Wolff, the Lincoln design director, says the grille is supposed to invoke the image of an eagle descending on its prey, though we see more splattered butterfly in the fascia. Still ...

"The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service; Black Label represents our highest expression of these elements," said Jim Farley ...