Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

In this beginner guide to Google Looker Studio, you'll learn how to easily create, collaborate on and share interactive charts and reports. Looker Studio helps you transform data into an image. As a ...

Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform. Google wrote "Data Studio is now Looker ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google ...