Use of the pattern mark would take unfair advantage of the reputation of the ‘Toile Monogram’, as well as of the considerable investments undertaken by Louis Vuitton to achieve that reputation.

How do you make a 136-year-old pattern feel fresh? For Louis Vuitton Artistic Director of Watches and Jewelry Francesca Amfitheatrof, that means turning the house's signature checkerboard motif from ...

Louis Vuitton's signature chequered squares are not distinctive enough to deserve a trademark, a European Court has ruled, following a challenge from German retailer Nanu-Nana. The European General ...

French luxury label Louis Vuitton faced a ‘double blow’ over its use of its trademark chequerboard pattern after an EU court threw out its right to exclusively use its logo. Celebrity-favourite Louis ...

The legendary chequerboard pattern makes a glittering entry to the maison’s Le Damier de Louis Vuitton unisex jewellery collection It all started in 1888 when Louis Vuitton and his son George decided ...