The next time you take a ride with Lyft, you may notice some new targeted ads. Lyft's app will now show ads as a user waits to be matched with a driver, waits to be picked up, and during their trip, ...

Ads promoting ride-share companies have appeared at bus stations and subway stops across the country over the past year, leading environmentalists to accuse the services of detracting from public ...

Lyft has struck several new partnerships intended to strengthen its advertising business and hired a new CMO from Meta, according to blog posts. The ride-hailing company’s Lyft Media division has ...

Lyft, the ride-share company that has gotten into the fast-growing retail media business, said it hired Nielsen to measure the audiences and effectiveness of ads that appear in Lyft’s app. Lyft Media ...

Aug 10 (Reuters) - Ride-sharing platform Lyft LYFT.O will start displaying advertisements on its app to create a more consistent source of revenue, the Wall Street Journal reported on Thursday. The ...

Ride-hailing giant Lyft will start displaying ads in-app, as well as via in-car tablets, rooftops and bikeshare stations. “Lyft has a captive audience throughout their entire ride journey - waiting ...

Tigress Financial analyst Ivan Feinseth maintained Lyft (NASDAQ:LYFT) with a Buy and raised the price target from $26 to $28 on Wednesday. Feinseth noted that Lyft reported a record start to the year, ...

Changes sourcing, adds shares in paragraph 4, details and background in paragraphs 5-7 It will also boost CEO David Risher's plan to turnaround Lyft by maintaining competitive prices and cutting costs ...

Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of ...

Lyft could pay $3,371 for not noting it paid for some Prop 22 ads. Lyft spent $48 million campaigning for Prop 22, which would allow it to pay drivers as contractors. California voters approved the ...

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