With the Thar, Mahindra seems to have out-Jeeped Jeep. How has it achieved this?

Taimoor is a BS Mass Communication graduate and a seasoned writer with a passion for cars. With over four years of experience writing across multiple niches, he has developed a unique style combining ...

In more formal language, the term genericization means a brand name that is commonly used to describe a whole product segment. In the automotive world, the name Jeep is often used to describe any type ...