Makeup artists and enthusiasts are taking part in a new trend, crafting bizarre looks using glue and spools of yarn.

“Say hello to your new sleep paralysis demon,” teased influencer Eleanor Barnes — in a harrowing how-to video that’s now ...

I’ve already started seeing influencers create videos about this trend,” he adds. The Evolution of High Impact Blush Blush has been at the forefront of beauty for the past year and it looks ...

A thick, chunky headband can take any hair look from 0 to 100 with literally zero effort. They make a bold statement and can ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Courtesy of ...

blue eye makeup is a dominant makeup trend this season and delivers an otherworldly quality. This look we created here offers a surreal yet glamorous quality, with feminine touches of pink accents.

The emerging beauty trends of the moment feel a bit rebellious. As a beauty editor, I'm used to a "Florals for spring? Groundbreaking!" type of response when I ask makeup artists about the looks ...