Discover how search theory illuminates market frictions, affecting employment, pricing, and transactions. Learn its applications across different economic contexts.

Could ChatGPT search have a 1% share of the search market by sometime next year? Yes, according to new internal data that enterprise SEO platform shared today with Search Engine Land. Why we care. AI ...

Google continues to dominate global search in 2025 with nearly 90% market share, while Bing, Yandex, Yahoo and DuckDuckGo ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, ...

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In ...

Microsoft has been aggressively touting Bing AI as an innovative and exciting way to enhance your searches with artificial intelligence. And though AI has certainly been a source of curiosity and ...

Baron Fifth Avenue Growth Fund continued adding to the parent company of Google, the world’s largest search and online advertising company, Alphabet Inc. Generative AI models like ChatGPT have ...

Google results are less useful than ever. It’s my fault. OK, not entirely. Until recently I was employed, full-time, by a software company where I wrote articles designed to rank highly in Google ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Social media and search engine marketing (SEM) are the two predominant forms of advertising that dominate the online marketing space. To succeed in marketing, it’s important for your business to grasp ...

In our yoga mat example, maybe the user wasn't initially shopping for yoga mats—just a way to clean their current mat. They perform an online search, find your webpage, appreciate your well-detailed ...