Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Television/radio ads are viewed as the least effective marketing strategy, with just 2% of respondents ranking them in the top 3. Below, additional key findings from the report, which was based on ...

Take the next step in your small business journey with a plan for growth.

These five essential tips will help small businesses navigate the changing market, boost brand awareness, attract new ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and ...

Small businesses are the backbone of ... related services such as tech support, sales, and marketing. A long tail business strategy is one which seeks to sell low volumes of hard-to-find items ...

This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. As a 42-year-old business owner ...

Siddharth also shares insights on aligning marketing strategy with business objectives, embracing AI, and why B2B marketing ...

Creating and maintaining an accurate business plan is beneficial for small businesses. Poorly executed marketing campaigns can negatively affect revenue. 1. Financing Hurdles Small businesses can ...

This course offers an overview of running a small business including a discussion of leadership, strategy, marketing, finance, operations, human resources, supplier management, facilities, banking, ...

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch. Your social strategy in the wake of Facebook's big ...