From "Marlboro Man" and John Wayne to Beyoncé at New York Fashion Week – the cowboy hat, the ultimate US emblem of rugged masculinity, is being subverted. For Beyoncé fans, Sunday's Super Bowl ...

At a Philip Morris International lab on a Swiss lake, researcher Bertrand Bonvin insists the butts of the Marlboro maker's next-generation tobacco products be burned after testing, lest the ...

A lot of effort over the past few decades has led to the end of the Marlboro man and Joe Camel in order to decrease the appeal of smoking cigarettes, primarily for younger people. Adult smoking ...

As the first cowboy Marlboro Man, Bradley earned less than $10,000 ... Its ads exploited America's core myth of white men in white hats charging toward a boundless frontier. Millions of smokers ...