From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

The price point also tends to be steep for what is mostly ice, milk and syrup. Despite its prevalence in the U.S., matcha is still viewed as a specialty item and often priced a few dollars higher than ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

As the matcha craze sweeps across the globe, Japan is faced with a dilemma: keep up with skyrocketing demand or risk losing ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

This matcha drink comes with a protein boost. If you swear by your morning matcha, try this protein-enhanced matcha shake. This drink packs 11 grams (g) of protein per serving, which will help to ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

The company's flagship product is simply branded as "EU Standards Matcha". To ensure unified management of the tea fields, the company employs a model that integrates a leading enterprise with ...

While the Matcha Girl pop-up has been popular, it’s not the only matcha spot that has gained a large following in Houston: ...