After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Selena Gomez's approach to glam is very Old Hollywood coded, we breakdown six of her best looks alongside a makeup artist.

Lip liners have now become an integral part of achieving fuller and contoured luscious lips with the current trend of ...

On the runways, our beauty editors spotted ultra-matte cream shadow swept ... At Lacoste, a fuchsia lip was paired with little other makeup for a fresh take on the bold lip trend.