Grimace, the giant purple tastebud who pushes McDonald's dessert drinks, is celebrating his birthday. Will he have a Grimace ...

As McDonald's grew into a global giant, it left behind its cast of quirky characters—Grimace, the Hamburglar, and friends—in favor of a more adult-focused strategy. That shift helped fuel its success, ...

Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters.In 1971, McDonald's introduced McDonaldland through commercials and marketing to further market its brand to ...

Grimace is being celebrated at McDonald's with a special birthday meal, topped off by a new purple milkshake. Just a few weeks ago, McDonald's announced the return of one of its classic characters ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely ...

“Help,” McDonald’s shared with its 4.7 million X followers on Wednesday morning. The burger chain’s blunt message quickly ...

One consumer went to the McDonald’s website and typed in the search bar, “How does Grimace breed?” @McDonalds/X But the person behind the chain’s social media seemed exhausted by the silly ...

Remember the Grimace Birthday Shake from McDonald's that was so popular two years ago? Well, Krispy Kreme may have taken things to a new level, or at least hinted at an idea. The McDonald's ...

Cross-promoting IP comes with some nuances. When Grimace visits town, McDonald’s doesn’t just ship a giant purple costume to the park. One of the usual actors who plays Mr. Met isn’t moonlig ...

The New York Mets took the infatuation with Grimace a step further on Monday when the organization announced there will be a Citi Field seat dedicated to the McDonald’s character. Grimace made ...