New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a ...

Micro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. Several micro influencers shared templates they ...

New report sustains need for multi-platform approach for brands, even as nano- and micro-influencers are emerging as the ...

In the Internet age, marketing is growing speedily, and businesses are always looking for new ways to connect with their potential customers. Social media has become a key player in this shift, with ...

Celebrities endorsing products have long been a cornerstone of the marketing world, driven by the simple fact that people trust familiar faces. A well-known name attached to a product has historically ...

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this ...

Micro-influencers are reshaping the marketing landscape, offering brands unique opportunities to engage with niche audiences through authentic and relatable content. With follower counts ranging from ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

John Frieda has also signed Sticki as its always-on micro influencer partner. A key priority for the brand is re-energising ...

Influencer marketing has become a central pillar of every marketer’s toolkit over the past few years. However, as more brands jump on the trend, consumers have become increasingly skeptical about ...

"Micro-influencers are changing the way brands connect with audiences. They deliver engagement, not just impressions," said Lindsey Wilkes, SVP, Business Development at Orange 142. "This guide gives ...