Mini has revealed a new, more streamlined logo that will start appearing on the brand’s cars from March 2018. The new design does away with the three-dimensional, two-tone logo that has featured ...

Mini is updating its logo, but the changes might be hard to spot for anyone who's not a hardcore Mini fan. The badge keeps the winged wheel motif and capitalized Mini lettering, but simplifies the ...

Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a “tradition-conscious, authentic, clear” logo. That’s right, ladies and ...

MINI, the car company owned by the BMW group, has unveiled a new logo, branding, and premium product strategy that it hopes will help consumers become more "avid fans" of the brand. The new logo ...