In a recession, giving away games and content to consumers for free sounds like an appealing prospect. The only problem, if it's funded by advertising, is the fact that ad budgets may be hit by a ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

AppLovin Corporation APP has established itself as a dominant force in the mobile advertising landscape, largely due to the transformative capabilities of its advanced AI engine, Axon 2. Since its ...