This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

Haliey Welch (or, as your younger brother or weird uncle would know her, “Hawk Tuah Girl”) launched the Talk Tuah podcast, and I’ve gotta say… it’s really freaking weird. Now ...