The 77-year old ice cream shop is tweaking its logo, employee uniforms and packaging to update the brand. It’s the first major update for Baskin-Robbins since 2006, according to the company.

The iconic logo showing a silhouette of a young girl leading a cow for milking was designed by Jerry Jeanmard.

Baskin Robbins has been a fan favorite for ice cream lovers for decades, but only now are people noticing a hidden secret in the brand's iconic logo. Burt Baskin and his brother-in-law Irv Robbins ...

Naturals, founded 39 years ago as a 400-square-foot artisanal ice cream parlour in Mumbai, has grown into a national brand with over 130 outlets. It was ranked among the top 10 Indian brands in ...