Pro MUA Carolina Gonzalez works with Sabrina Carpenter, Alessandra Ambrosio, and Ashley Park. Now, you can learn her tips and ...

How many times have you clicked on a natural makeup tutorial, only to see the creator loading on layers of foundation and concealer? While we respect the commitment to the craft, it kind of defeats ...

Minimal makeup is changing everyday beauty standards. Explore how the natural beauty look fits today's makeup habits and ...

Who doesn’t love a little bit of self care? Finding the right beauty products to add to your routine helps you look and feel ...

The pursuit of natural-looking makeup represents a fascinating paradox in beauty culture: using products to create the illusion that you’re wearing almost nothing at all. This approach celebrates ...

LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

Lightweight lip tints that enhance natural lips with soft colour and effortless everyday shine.

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. One reviewer raved, “The foundation is not heavy or ‘cakey’ ...