Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30 ... it was introduced to the market under the name “HBO Max,” brandishing a deep purple palette. But after the film ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

integrating its library with Discovery+ and swapping the purple tones for blue ones. Notably, the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO. At the time ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' strapline in the absence of the network's name. And now, somehow, Max has ...

Max, formerly known as HBO Max, officially has a new logo on Sunday night ... market under the name “HBO Max,” brandishing a deep purple palette. But after the film and television studio ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

integrating its library with Discovery+ and swapping the purple tones for blue ones. Notably, the dotted “a” in the middle of the Max logo evoked another dotted logo vowel: the “O” in HBO.

It’s not HBO, it’s Max — but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ditching its ...