Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

integrating its library with Discovery+ and swapping the purple tones for blue ones. Notably, the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max, formerly known as HBO Max, officially has a new logo on Sunday night ... market under the name “HBO Max,” brandishing a deep purple palette. But after the film and television studio ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The new look ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color ... began life with a purple aura.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...