He offered her $2 an hour (almost 25 percent above the minimum wage average of $1.60 at the time) to help conceptualize a logo and 17.5 hours later, the Nike swoosh was born: all in all it cost ...

Levi’s x Nike have unveiled their latest collaboration — a cohesive collection that includes both footwear and apparel. With ...

The Nike swoosh, on the other hand, was initially missing from Nike's footwear. In reality, the first shoe with the Nike logo on it was a soccer cleat, with Nike introducing its "The Nike ...

Jacquemus x Nike “The Swoosh Bag," the most recent partnership between Jacquemus and Nike, is a prime example of how to blend fashion and sports innovatively. Nike's iconic Swoosh logo makes the ...

With the 2025-26 campaign just months away, Barcelona are looking to bolster their squad for what will be a massive season ...

Redesigning a logo entails some risks, mainly because very few general rules exist, and consumer sentiment can throw up surprises. There are perhaps only two “truths” when it comes to ...

Nike Swoosh 1 features the brand's seamless Flyknit upper, which aims to support small feet, with an outsole made from thermoplastic polyurethanes (TPU) that was constructed to be grippy and ...

In fact, the similarities are so stark that were it not for the Swoosh logo, the Vomero Plus would more closely resemble the shoe than Hoka’s own generational follow-up, the Bondi 9 (released in early ...

A graphic design student who created the iconic Nike “swoosh” logo received more than the $35 company paid her in 1971, she said in a 2016 interview, contrary to claims online suggesting that ...