The rest of you might be delighted to hear that Nike just launched their new Tech Fleece collection, which is said to "honour the past, respecting the heritage and craft of the timeless product ...

The cult of Nike Tech Fleece is incredibly strong. You can go out fully fitted and not look like a total stooge or slob. Nike knows this and basically wants you draped up and dripped out in Tech ...

This kid is a f---ing champion Genius ad. Absolutely genius. And so on. Here's the spot. Nike's lead agency is Wieden + Kennedy. Related: Read next BI Tech Memo Where Big Tech secrets go public ...