Zendaya's Engagement Ring Reignited the East-West Setting Trend—Here's Why You'll Love It, Too. Story by Gabriella Rello Duffy • 1w. These rings are defined by the orientation of the center stone.

Zendaya attends the 2025 Golden Globe Awards in Beverly Hills wearing an east-west engagement ring, which experts say could be set to spark a new jewelry trend. Photo: Getty Images Save this story ...

London-based jeweller Jessica McCormack designed the ring, which has a bezel-set east-west diamond. ... (north-south) alignment. 3. If the stone is not accompanied by a protective setting ...