Sprite said “Obey Your Thirst.” America listened ... such as ESPN’s NBA Christmas games. Product innovation has also helped the brand take a bigger swig of the soda market.

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...

Sprite is reimagining its iconic "Obey Your Thirst" campaign and Sha'Carri Richardson is breaking all the rules. Sha’Carri Richardson stayed true to her defiant persona in her debut Sprite ...

Sprite today (April 18) revived its iconic "Obey Your Thirst" tagline with a campaign that pays homage to the original 1994 effort that established the brand's ethos. The Coca-Cola brand's latest ...

NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite in the Coca-Cola brand’s most recent “Obey Your Thirst” ads, and the star athletes are not alone ...

Reusing its long-running tagline that was conceived by the ad agency Lowe & Partners in 1994, Sprite released a new variation of the "Obey Your Thirst" campaign to keep its product relevant to ...

Sha’Carri Richardson stands on business, refusing to follow the rules in Sprite’s Obey Your Thirst campaign. Refreshed from the initial ads launched 30 years ago in 1994, the track and field ...

Plus, it discussed new ad tech and IP for ad partnerships. Sprite is taking a second shot at its iconic “Obey Your Thirst” campaign, beginning with a remake of the ad that started it all 30 ...

Among other effects, angiotensin II alerts the hypothalamus to set off the sensation of thirst. Once you've gulped down enough water, the concentration of water in your blood increases and your ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. UPDATE: May 8, 2024: Sprite has released a 30 ...