The first installment of any proper column starts with the basics. Laying down the foundation, so to speak. One of the foundations of fashion is color theory.

Bright colors--bright orange, specifically--have been a staple for ski boots dating back to the '70s. In an issue of Powder from 1977 , an ad for Raichle ski boots appears, the ad claiming that if ...

Go-go boots—like the bright-orange pair that Paula Kelly wore to the 41st Academy Awards—were popularized in the mid-’60s and remained a trend through ... In the ’70s, other boot styles, ...

Writer Ella Boyd examines the cultural implications of the orange Cochise 130 Tecnica ski boot: why it is so popular, how it is marketed, and who it is marketed to.