The product incorporates an old-fashioned-looking label, and also brings back Mountain Dew's original mascot, Willy the Hillbilly, along with the memorable tagline, "It'll tickle yore innards." ...

"Mountain dew" has multiple meanings and origins in Knoxville. There's good ol' moonshine, the first Mountain Dew soda in 1928, and a 1940s brand of Dew that evolved into one of the world's best- ...

In 1960, Tri-City manager Bill Bridgforth decided to bottle what was Tri-City in Mountain Dew's green hillbilly-labeled bottles. He renamed the drink the "new" Mountain Dew. Gone was the Hartmans ...

1. 1940s: The Hartman brothers, Barney and Ally, created the original Mountain Dew formula as a citrus-flavored soda for mixing with whiskey. 2. 1950s: ...

KNOXVILLE, Tenn. (AP) - Mountain Dew - now the country’s third most popular soft drink - began because two Knoxville brothers needed a tasty mixer for their bourbon. That 1940s-styled Mountain ...

If you grew up with the beloved brand Mountain Dew, you'll be happy to learn that the iconic soda is reclaiming its former name and dropping the "MTN" logo abbreviation that it started using in 2009.

Jason Burrows, Flickr // CC BY-NC-ND 2.0. This flavor tweak finally gave Mountain Dew a real shot at competing with larger brands. Thanks to its memorable hillbilly marketing gimmick and its ...

Almost 10 years later in 1973, Pepsi gave Mountain Dew a fresh re-brand, abandoning the hillbilly style and changing the logo in an attempt to appeal to a new customer base. "Cool find.

On first glance, DEWShine, which hits shelves on March 23, is the almost-artisanal-seeming version of original Mountain Dew. It’s clear, sweetened with sugar instead of corn syrup, and comes in ...

The new Mountain Dew was so popular, Pepsi bought it in 1964. The company initially continued marketing the product with ads full of hillbilly high jinks. The first television advertisement for ...

"Mountain dew" has multiple meanings and origins in Knoxville. There's good ol' moonshine, the first Mountain Dew soda in 1928, and a 1940s brand of Dew that evolved into one of the world's best ...

"Mountain dew" has multiple meanings and origins in Knoxville. There's good ol' moonshine, the first Mountain Dew soda in 1928, and a 1940s brand of Dew that evolved into one of the world's best ...