“The original logo had 24 stars (for each of the two dozen actors under contract in 1916),” TIME writes. Though Paramount says “the meaning behind [the stars] has always been a subject of lo ...

The new logo uses Paramount’s legacy mountain motif and circle of stars, but replaces the media company’s script wordmark with a new serif version that gently arcs with a curved line underneath.

The move also had to please its star, RuPaul, who had previously hosted an edgy, pioneering talk show on VH1 in the 1990s. “I knew that Paramount thought Logo was dead and the writing was on the ...

Needing a logo, Hodkinson sat down at his desk and drew a mountain on the blotter paper, adding a halo of stars for effect. An example of an early-20th-century Paramount logo can be seen on the ...

A logo included in investor materials for the proposed Paramount merger with Skydance screams corporate synergy. A logo included in investor materials for the proposed Paramount merger with ...

It turns out NBC isn’t the only Hollywood bigwig with a quietly clever logo, either. According to TIME’s Populist, there’s a hidden significance to the stars above Paramount’s iconic ...