Back in the early 2000s one company ruled when it came to getting attention. From pigeons trained to ruin Wimbledon to people paid to change their names to Turok, Acclaim was the king of press-baiting ...

It's normal for a multiplayer, mobile or browser game to soft launch and then grow over the years through a drip-feed of DLC and patch updates. This sort of slow-burn model can work well to keep ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. No, the friendly chatbot isn't coming after your job. Nevertheless, if ...

If you hear a bomb scare in your town, it might be just another gaming PR stunt. More than any other business sector, the game industry seems to revel in over-the-top, headline-grabbing antics to help ...

Even the most seasoned PR professionals have days when they just don’t feel "on their game.” The demands of media outreach, client communication and constant responsiveness can sap one’s energy and ...