Get ready for a rich, saturated purple with blue undertones to color ... Unlike the royal look of Pantone’s 2018 selection, a true ultraviolet light looks more like a whitish blue or violet ...

In the darker versions, the mid-point between soft blue and pastel purple is explored—the results of which match a shade that Pantone has named Deep Periwinkle. The periwinkle nail polish trend ...

Be prepared to see the color purple — or, more precise, “ultra violet” — everywhere next year, because Pantone’s Color ... frequencies of visible light, and “ultraviolet” implies ...

("Ultra violet" with a space, we'll note: actual "ultraviolet" light is ... And — unmentioned by Pantone — in Alice Walker's novel The Color Purple, the color purple is presented as an ...